How to talk about content to the C-suite, a genius A/B test to improve sign up conversion rates, email deliverability guide, and more.
Beam Content
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Creatives crave validation. But it’s not your CEO’s or CMO’s job to make you feel good. They’re running a business, which means your punchy sentence or expertly woven story needs to lead to results. T...
Marketing Ideas
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Here’s one of the strangest A/B tests I’ve ever run: Put a blurred product screenshot behind your sign-up form. 🌫️ That’s it. That’s the marketing idea. When I was at privacy startup MineOS, our form...
Litmus
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When I think about email deliverability, I’m really thinking about whether my email reaches my subscribers,” says Carin Slater, Manager of Lifecycle Email Marketing at Litmus. “Whether it’s blocked be...
Demand Curve
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Learn the proven strategies to acquire customers with TikTok ads, including: How to make A+ ad creatives, source content creators, structure your ad account, and launch your first campaign....
SEO Growth Notes
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Most SEOs share growth metrics like traffic, impressions, and maybe the number of leads generated in their reporting. While this provides an overview of SEO’s current growth status, clients only care ...
