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Business leaders today face a changing world order: intensifying geopolitical changes, shifts in trade relationships and policy, depopulation, fluctuating interest rates, stretched customers, and revo...

I am a sucker for “winning against the odds” stories by small teams. If you share my passion for these heroic go-to-market endeavors, you will love this one. Meet Ajelix, the easiest way to get expert...

Every business faces moments of strategic uncertainty. At GTM Partners, we’ve worked with hundreds of companies—startups, midmarket leaders, and enterprises—who struggle with the same critical questio...

There are plenty of reasons a startup fails — lack of product-market fit, co-founder strife, poor management skills, the list goes on. But growth expert Matt Lerner (a former PayPal B2B growth lead an...

Social proof is becoming a norm on landing pages, sales decks, ads, and other marketing and sales materials in B2B. When we’re talking about social proof, it means that in addition to us saying that w...