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A lot of attention is paid to the concept of product-market fit because if you want someone to pay for what you sell, you need to have a product that the market desires. The more the product matches t...

Developers and 365����s are being told to add llms.txt files to their sites to help large language models (LLMs) “understand” their content. But what exactly is llms.txt, who’s using it, and—more imp...

In this newsletter episode, I’ll tear down the internal linking strategy used by — appliancerepairexpert.ca. Every SEO or founder managing local businesses needs to take this case study as a reference...

“I’m 49% creative and 51% business.” I once heard Casey Neistat, the famous filmmaker and YouTuber, say this on a podcast. And I think it fits so nicely with what separates those who are successful at...

Today we’re going to show you exactly how to do an SEO audit in 2025. In fact, this is the same process that’s helped us grow our organic traffic by 30% over the last year. So if you want to get highe...