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I have repeatedly made the claim that AI chatbot traffic converts better than search engine traffic. My thinking was that Chat GPT or Perplexity users go through evaluation and exploration cycles (rem...

In an era where traditional blog posts are losing their value and users crave tangible solutions, building lead generation tools at the intersection of product marketing and SEO has emerged as a strat...

I am always asked why SEO will still be relevant in a world of AI Overviews, chatbots, and, eventually, AI agents that do the searching and browsing for us. This perspective misunderstands the core pu...

In our SEO agency, we onboarded a SaaS client who wants to do SEO just to rank in LLM-generated responses. This is the first time we’ve seen requirements like this in our agency. The reason could be t...

For this week's #SPQuiz, we reminded our followers on X/Twitter and LinkedIn that in 2023, Googler Gary Illyes said links are not a top three ranking factor. Given that statement, did our followers th...