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People love to brag. Especially when it makes them look smart, skilled, or part of an exclusive group. In my role as Director of Growth Marketing at Wiz, we discovered a ridiculously effective way to ...

Founders, especially early-stage ones, know that having as many potential user conversations as possible is key to success. Social listening – tracking and engaging with relevant conversations online ...

One of the most-liked photos on activewear brand SET Active’s Instagram in March was likely made using Midjourney. Despite the campaign being passed around marketing circles when it launched, I’m emba...

Compiling a recap of my 12-year career in social media is a daunting task. My thumb hurts at the idea of how much scrolling back I’d need to do. It’s why I’ve put off making a portfolio for so long. T...

Influencer campaigns can achieve multiple goals – often all at once. But for many brands, the #1 influencer marketing objective is to generate sales. Getting it right means identifying the top-perform...